Spotify ✕ Gaming
Driving Spotify’s ambitions within the gaming sector, delivering platform-perfect integrations with industry-leading partners.
Heroic — Magic Duel
An industry-first pilot and the ultimate music and gaming combination. This seamless integration lets you browse personalised and contextual Spotify content, control playback and keep the tunes rolling without leaving the game.
With gamers over-indexing on music affinity and Spotify’s existing console integrations showing strong adoption, engagement and retention, there is a huge opportunity to build on.
Working in collaboration with Samsung’s Insights & Innovations Team, we explored the future of a multi-device ecosystem through a series of creative workshops.
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Windows 10 —
Xbox Game Bar
Through the power of Win+G, Xbox Game Bar is the customisable gaming overlay built into Windows 10 that gives players access to experience-enhancing widgets — all while keeping them in the game.
Overhauling Spotify’s slightly disjointed MVP led to a more unified and streamlined experience, making it easier for the platform’s 400K users to browse and discover content and control playback without leaving their game.
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Twitch Extension
Through the power of Win+G, Xbox Game Bar is the gaming overlay built into Windows 10 that gives players access to customisable experience-enhancing widgets — all while keeping them in the game. o Windows 10 that gives players access to customisable experienc.
Responsibilities:
— Research
— Strategy
— Design Direction
— Brand Identity
— User Experience
Press:
Props:
— Johan Grennberg